Our New Users
ToneDen initially started as a music marketing platform but has since evolved into something so much bigger. The broad range of our advertising platform has diversified our users across live events, all kinds of creators, labels, management, agencies, and even e-commerce brands.
Growing Audiences
Since the beginning, ToneDen has offered free marketing tools such as FanLinks, Social Unlocks, and Contests, that help you quickly grow your influence and cultivate more fans, leads, and customers.
Growing Businesses
In 2018, we helped our customers generate over $51 million in revenue. For every $1 spent, our customers made $8 back.
Supporting Our Customers
We spent a lot of time helping our customers. Our team is committed to supporting every user in the ToneDen family. We appreciate all of your feedback, suggestions, and of course, your patience!
Our Product
Our engineering team built a massive amount of new improvements into ToneDen with over 141,479 new lines of code.
PATENT PENDING BUDGET OPTIMIZATION
In April 2018, we designed a better solution to address the limitations of Facebook’s budget optimization. ToneDen’s Automatic Budget Optimization Engine analyzes the performance of past ad campaigns and multiple high quality signals, resulting in higher performance of ads = more revenue for our customers.
Playbooks
In June 2018, we launched Playbooks for Music and Events. We’ve brought together the ability to advertise, message, and promote your events all-in-one campaign. Playbooks take what were once separate marketing initiatives and combines them into a single automated strategy.
MOTHER
Over the course of the past year, as ToneDen acquired hundreds of thousands of new customers, our internal tools to service these customers were steadily rendered insufficient. In October 2018, we built an internal app to help make our customers happier. Mother is a product that we built just for ourselves. She helps to streamline and automate everything the ToneDen team needs to provide our customers with the best service possible.
KNOWLEDGE BASE
Our newly redesigned knowledge base provides the vast collection of resources and guides for anyone to learn how to maximize the value of the full ToneDen platform.
DYNAMIC EVENT ADS
In December, we launched Dynamic Event Ads, the first solution for marketing multiple events with a single campaign. Integrated with the top ticketing platforms in the world, ToneDen's DEAs allow you to save countless hours by automating the marketing of your entire event calendar and send highly-targeted ads to people already interested in attending your event.
Our Stories
We loved showing off the successes of our customers using ToneDen this past year.
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Our Customers
Highest Performing Partners of 2018